Market Analysis

Atlanta, Georgia

Rental investment market data and analysis · Updated July 2026

Median Home Price

$335,245

Average Monthly Rent

$1,836

Estimated Cap Rate

6.6%

Rent-to-Price Ratio

0.6%

Below 1% Rule

Market Trends

Atlanta metro area — % change since 2018

Home Prices

+73.3%

Rent Index

+48.7%

-2%14%30%47%63%79%20182020202220242026

Average Rent by Bedroom

BedroomsAvg Rent
Apartment$1,651/mo
Multi-Family$1,798/mo
Condo$2,050/mo
Townhouse$2,525/mo
Single Family$2,625/mo

Sample Investment Analysis

Based on median price + average rent, 20% down, 6.8% rate, 30yr

Purchase Price$335,245
Down Payment (20%)$67,049
Monthly P&I$1,748
Monthly Rent$1,836
Est. NOI$13,219/yr
Est. Cash Flow-$647/mo
Cash on Cash-10.5%

The Atlanta market is cash-flow negative at median prices. Look for properties 15-20% below median or with value-add potential.

What Investors Should Know About Atlanta

  • 1Moderate cap rates suggest balanced cash flow and appreciation
  • 21% Rule fails at median prices — need rent of $3,352/mo to pass
  • 3Below-average rents keep entry costs low for new investors

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