Market Analysis
Jacksonville, Florida
Rental investment market data and analysis · Updated July 2026
Median Home Price
$287,500
Average Monthly Rent
$1,653
Estimated Cap Rate
6.9%
Rent-to-Price Ratio
0.6%
Below 1% Rule
Market Trends
Jacksonville metro area — % change since 2018
Home Prices
+87.8%
Rent Index
+36.2%
Average Rent by Bedroom
| Bedrooms | Avg Rent |
|---|---|
| Apartment | $1,254/mo |
| Condo | $1,494/mo |
| Manufactured | $1,650/mo |
| Townhouse | $1,685/mo |
| Multi-Family | $1,798/mo |
| Single Family | $1,865/mo |
Sample Investment Analysis
Based on median price + average rent, 20% down, 6.8% rate, 30yr
Purchase Price$287,500
Down Payment (20%)$57,500
Monthly P&I$1,499
Monthly Rent$1,653
Est. NOI$11,902/yr
Est. Cash Flow-$508/mo
Cash on Cash-9.6%
The Jacksonville market is cash-flow negative at median prices. Look for properties 15-20% below median or with value-add potential.
What Investors Should Know About Jacksonville
- 1Moderate cap rates suggest balanced cash flow and appreciation
- 21% Rule fails at median prices — need rent of $2,875/mo to pass
- 3Below-average rents keep entry costs low for new investors
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