Market Analysis
Jacksonville Rental Market
Rental investment market data and analysis · Updated September 2026
Median Home Price
$272,200
Average Monthly Rent
$1,684
Estimated Cap Rate
7.4%
Rent-to-Price Ratio
0.6%
Below 1% Rule
Market Trends
Jacksonville metro area — % change since 2018
Home Prices
+84.5%
Rent Index
+36.2%
Average Rent by Bedroom
| Bedrooms | Avg Rent |
|---|---|
| Apartment | $1,250/mo |
| Condo | $1,619/mo |
| Single Family | $1,901/mo |
| Townhouse | $1,963/mo |
| Multi-Family | $2,098/mo |
Sample Investment Analysis
Based on median price + average rent, 20% down, 6.8% rate, 30yr
Purchase Price$272,200
Down Payment (20%)$54,440
Monthly P&I$1,420
Monthly Rent$1,684
Est. NOI$12,125/yr
Est. Cash Flow-$409/mo
Cash on Cash-8.2%
The Jacksonville market is cash-flow negative at median prices. Look for properties 15-20% below median or with value-add potential.
What Investors Should Know About Jacksonville
- 1Strong cap rates above 7% — excellent cash flow potential
- 21% Rule fails at median prices — need rent of $2,722/mo to pass
- 3Below-average rents keep entry costs low for new investors
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