Market Analysis

Jacksonville, Florida

Rental investment market data and analysis · Updated June 2026

Median Home Price

$280,000

Average Monthly Rent

$1,646

Estimated Cap Rate

7.0%

Rent-to-Price Ratio

0.6%

Below 1% Rule

Market Trends

Jacksonville metro area — % change since 2018

Home Prices

+87.8%

Rent Index

+36.2%

-2%16%35%53%71%90%20182020202220242026

Average Rent by Bedroom

BedroomsAvg Rent
Manufactured$1,211/mo
Apartment$1,264/mo
Condo$1,565/mo
Single Family$1,780/mo
Townhouse$1,781/mo
Multi-Family$1,807/mo

Sample Investment Analysis

Based on median price + average rent, 20% down, 6.8% rate, 30yr

Purchase Price$280,000
Down Payment (20%)$56,000
Monthly P&I$1,460
Monthly Rent$1,646
Est. NOI$11,851/yr
Est. Cash Flow-$473/mo
Cash on Cash-9.2%

The Jacksonville market is cash-flow negative at median prices. Look for properties 15-20% below median or with value-add potential.

What Investors Should Know About Jacksonville

  • 1Strong cap rates above 7% — excellent cash flow potential
  • 21% Rule fails at median prices — need rent of $2,800/mo to pass
  • 3Below-average rents keep entry costs low for new investors

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