Market Analysis
Jacksonville Rental Market
Rental investment market data and analysis · Updated October 2026
Median Home Price
$272,450
Average Monthly Rent
$1,660
Estimated Cap Rate
7.3%
Rent-to-Price Ratio
0.6%
Below 1% Rule
Rent ÷ price by zip code
0 of 4 clear the 1% rule · October 2026
| Zip | Median price | Median rent | Rent ÷ price |
|---|---|---|---|
| 32202 | $199,900 | $1,627 | 0.81% |
| 32210 | $229,900 | $1,424 | 0.62% |
| 32218 | $316,990 | $1,945 | 0.61% |
| 32256 | $315,000 | $1,645 | 0.52% |
Rent ÷ price over time
PacRent rent-to-price index · Jacksonville
Context · FRED home price index
Market Trends
Jacksonville metro area — % change since 2018
Home Prices
+84.5%
Rent Index
+36.2%
Average Rent by Bedroom
| Bedrooms | Avg Rent |
|---|---|
| Apartment | $1,215/mo |
| Condo | $1,443/mo |
| Single Family | $1,868/mo |
| Townhouse | $1,980/mo |
| Multi-Family | $2,088/mo |
Sample Investment Analysis
Based on median price + average rent, 20% down, 6.8% rate, 30yr
Purchase Price$272,450
Down Payment (20%)$54,490
Monthly P&I$1,421
Monthly Rent$1,660
Est. NOI$11,952/yr
Est. Cash Flow-$425/mo
Cash on Cash-8.5%
The Jacksonville market is cash-flow negative at median prices. Look for properties 15-20% below median or with value-add potential.
What Investors Should Know About Jacksonville
- 1Strong cap rates above 7% — excellent cash flow potential
- 21% Rule fails at median prices — need rent of $2,725/mo to pass
- 3Below-average rents keep entry costs low for new investors
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