Market Analysis

Jacksonville Rental Market

Rental investment market data and analysis · Updated September 2026

Median Home Price

$272,200

Average Monthly Rent

$1,684

Estimated Cap Rate

7.4%

Rent-to-Price Ratio

0.6%

Below 1% Rule

Market Trends

Jacksonville metro area — % change since 2018

Home Prices

+84.5%

Rent Index

+36.2%

-2%16%34%53%71%89%20182020202220242026

Average Rent by Bedroom

BedroomsAvg Rent
Apartment$1,250/mo
Condo$1,619/mo
Single Family$1,901/mo
Townhouse$1,963/mo
Multi-Family$2,098/mo

Sample Investment Analysis

Based on median price + average rent, 20% down, 6.8% rate, 30yr

Purchase Price$272,200
Down Payment (20%)$54,440
Monthly P&I$1,420
Monthly Rent$1,684
Est. NOI$12,125/yr
Est. Cash Flow-$409/mo
Cash on Cash-8.2%

The Jacksonville market is cash-flow negative at median prices. Look for properties 15-20% below median or with value-add potential.

What Investors Should Know About Jacksonville

  • 1Strong cap rates above 7% — excellent cash flow potential
  • 21% Rule fails at median prices — need rent of $2,722/mo to pass
  • 3Below-average rents keep entry costs low for new investors

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